NicoleWKonigs on DeviantArthttps://www.deviantart.com/nicolewkonigs/art/SunDaze-logo-2-318944523NicoleWKonigs

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SunDaze logo 2

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Design Brief: We are an Ice Cream store. We serve both soft ice cream and hard ice cream. We are located along the New Jersey coast right by the beach. The name of our store is SunDaze (yes, the D is capitalized) We are looking for a logo of an ice cream type character that also has a sun above it and sunglasses on the face since we are located in a resort area. We will be using the logo for signage and also screen printed apparel.

Ice Cream is a "happy" food (who doesn't like ice cream!) and we want to project our store as a "happy place", "fun place" to the kids. We want our logo to project this feeling.

Artist comments: Having it be a logo with no name I needed my character to be confined otherwise it didn't look like a logo to me. I wanted to play with gradients as much as possible as it didn't seem like they needed it for black and white and I wanted to give it a shiny look. The sun is only depicted as rays as I thought the image looked too cluttered with a circular sun. Plus I hate the standard circular cartoon sun. Chose to do the second one with a surfboard as they are located on the beach just to add a bit of fun to it
Image size
578x709px 175.59 KB
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